culture / strategist /creative

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selected creations

CSAO Chronicles.

The artist’s zine delves into the intersectionality of colorism and sexism in the Hip-Hop industry, based on profiles of black female trailblazers. Furthermore, the statement portrays that the artist is zooming into a known but unspoken area of hip-hop, sincerely and genuinely. This zine is a shared experience with the artist and many people who look like them.

Designing Principles: A Living Manifesto

This is a found poem book built from an existing text I annotated, highlighted, and cut apart to construct a personal code of conduct. Its pocket-sized, tactile format keeps my principles within physical reach, material commitments I can touch and revisit daily rather than abstract ideals stored digitally. This booklet reflects my values and ideals for entering and impacting professional life.

Sowing the Seeds of Liberation:
The Interconnected Roots of Black Joy, the Harlem Renaissance, and Hip-Hop

In my paper, I explore how the Harlem Renaissance of the 1920s and 30s laid the groundwork for Hip-Hop culture through shared expressions of Black joy and liberation. I trace this connection through the spiritual energy of the Black Baptist church, community gatherings like rent parties, and dance forms such as the Lindy Hop. By examining these cultural elements, I demonstrate how the artistic expressions and cultural pride of the Harlem Renaissance continue to influence Hip-Hop culture today, showing a powerful continuity of Black creativity across generations.

case studies

This experience taught me that culture change doesn't require a title, just noticing what isn't working and taking the initiative to fix it. Creating a shared language for guest interactions showed me how to translate abstract values into practical behaviors that a whole team could adopt, even among colleagues who were initially resistant.

This experience also revealed how internal culture and external brand are inseparable: the same tone I built into our guest interactions carried directly into the website redesign.

https://allbluesnyc.com/

Most importantly, it reinforced that real impact is measurable; the shift showed up in reviews, retention, and community opportunities, not just in vibes.

Summer 2025: Concept Design Intern, Madewell Women's. I led color matching, trend forecasting, and print selection, turning research into stories that connect. Over 10 weeks, I spearheaded "MadeTrue: The Heirloom Thread," a project reimagining Madewell's 1937 New Bedford workwear heritage for today's customer. Drawing on WGSN reports and runway research, I built the color story, print direction, and lookbook design from the ground up, then styled the editorial shoot that brought it all to life.

Full research analyses are available upon request.

Introducing Coastal Cafe, A strategic branding concept developed at IE University Madrid that reimagines the roadside café experience along California's Highway One. Within this project, I was involved in the Market Analysis, Strategic Focus, and Brand Identity.

Full research analyses are available upon request.

freelance

modeling

FUGAZI Collection Six “Imposter”

Runway Show
Sept. 13 2024

New York City FC 24/7 Kit

Credits: STADE NY
Feb. 2024

New York City FC 24/7 Kit Video

Credits: STADE NY
Feb. 2024

Undefeated Fall 24

Creative Directer: Destiny Nunez
Photo: Kevin Horvath
Models: YL (Dylan), Nace (Starker)
Oct. 2024

“UT UNUM SINT”

COLLECTION BY SANTIAGO MACIAS

Creative Direction: Santiago Macias
Photography: Jeff Nnam
Oct. 2024

“UT UNUM SINT”

COLLECTION BY SANTIAGO MACIAS

Creative Direction: Santiago Macias
Videography: Christian Flamio
Model: Nick Cafua
Oct. 2024

Standard and Strange: MONAD

Creative Director: Sam Bickett
Photo: Dastan Sadykov
Model: Geoff H
Dec. 2024

Standard and Strange: MONAD

Creative Director: Sam Bickett
Photo: Dastan Sadykov
Dec. 2024

IT Cosmetics

CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40

Feb. 2022

HACHI ARCHIVE

Photo: Grace Piscitello
Stylist: Nick Cafua
Aug. 2024

EXTRA BUTTER X ADIDAS Originals

Photo: Ethan White, Matthew Stith
Video: Lovely Day Studios
March 2023

HACHI ARCHIVE

Photo: Grace Piscitello
Stylist: Nick Cafua
Aug. 2024

Designer: Rocket Ahuna
Photo: Grace Piscitello
May 2022

Designer: Rocket Ahuna
Photo: Vivian Kim
April 2023

Designer: Rocket Ahuna
Photo: Grace Piscitello
Model: Corey
May 2022

Designer: Rocket Ahuna
Photo: Vivian Kim
April 2023

East London

Photo: Grace Piscitello
May 2024

youtube channel + sisterfriends

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selected creations

case studies

modeling

youtube channel + sisterfriends

about
portfolio
email
instagram